JomezPro
JomezPro, a sports media company, has a fiercely devoted global audience in the rapidly growing sport of Disc Golf.
As Creative Director and later Chief Brand Officer, I led the brand's rise to prominence through innovative tournament coverage, must-watch original programming, groundbreaking partnerships, successful product launches, and compelling marketing campaigns, leaving an undeniable cultural impact.
During my tenure, JomezPro's audience surged to a million dedicated fans worldwide, with over 200 million long-form views on YouTube alone. We achieved seven-figures in annual e-commerce revenue, delivered broadcast-ready shows to partners like ESPN and CBS Sports, and strategically expanded our team to include two dozen full-time employees and contractors—all while remaining profitable. Our audience came first and success followed. I'm extremely proud of everything we accomplished at JomezPro and am so grateful to have been a part of it.
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Photo LA
Rebranding the longest running international photography fair on the West Coast.
I worked with the Photo LA team to reappraise what Photo LA is and affirm what it means to its attendees and the fine art world alike. The updated visual identity celebrates Photo LA's international notoriety while remaining accessible and undeniably Los Angeles.
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