Branding & Visual Identity

Photo LA

Rebranding the longest running international photography fair on the West Coast.

I worked with the Photo LA team to reappraise what Photo LA is and affirm what it means to its attendees and the fine art world alike. The updated visual identity celebrates Photo LA's international notoriety while remaining accessible and undeniably Los Angeles.



Environmental Signage

Quiet Pictures

Rebranding an Emmy® Award-nominated production company with credits including ESPN 30 for 30 and PBS Independent Lens.

Founder Bernardo Ruiz and his team tasked me with updating their logo to represent their humble, hard-working, and independent style of filmmaking while retaining the VHS motif from the previous logo.



Logo Ident


Rebranding a niche YouTube channel into an industry leader with over 200 million views on YouTube and a million fans worldwide.

JomezPro is known as the standard in the niche sport of disc golf. Creating high-quality coverage for their rabid audience was just the beginning. JomezPro also delivered show packages to clients such as ESPN and CBS Sports.

JomezPro as a brand demanded a robust visual identity and over the span of 6 years, my partner and I, grew the company into a powerhouse within the industry with a staff of about 2 dozen. 




Full case studies of all my branding and visual identity work available upon request. Contact me.


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